Will I see you at the British Style Collective?

Shopping, Style, Travel

The British Style Collective will be hitting Liverpool 7-9 July, are you ready?

I am, and I’m so excited!

With a name change (formally known as The Clothes Show) and city change (used to be based in Birmingham), the British Style Collective will be landing in Liverpool for a three day citywide style takeover.

With just one ticket you have the opportunity to follow the style set and enter each of the venues, and believe me you’ll want to! Pop on your most fashionable walking shoes – block heels are always a winner – and make your way to Albert Dock, Echo Arena, ACC Exhibition Centre, St George’s Hall and the Baltic Triangle.

The British Style Collective isn’t just amazing to get your fashion fix in for the year, it’s also wonderful for a tour of Liverpool, which is fantastic if you’ve never visited this unique and cultural city.

Here’s a run down of what’s happening in each venue.


Albert Dock

The Albert Dock will be presenting Fine Tuned on the 8th and 9th July.

A collection of independent designers, street food vendors, vintage traders, performers and classic car displays, are coming together to create a one-stop-shop for food, shopping and music.

I’m especially excited about the handmade and bespoke items that’ll be on sale, it’s really going to be a vintage/unique brand lover’s paradise!

Fine Tuned is the only non-ticketed event at the British Style Collective, so it’s open to everyone!

Read more about Fine Tuned at Albert Dock.


Echo Arena

Here lies the Alcatel Fashion Arena, where you will be immersed in a show-stopping journey of fashion, dance and music in a 60 minute spectacle.

The show, held twice a day at Echo Arena, will include models strutting their stuff on the catwalk and dancers grooving to their own beat, to create an amazing fashion-meets-music one-of-a-kind performance.

You’ll also be spoiled by Liverpool ONE with an exclusive summer style trend report and fashion show, and best of all you’ll be able to shop the outfits straight from the catwalk.

Read more about the Alcatel Fashion Arena.


ACC Exhibition Centre

The ACC Exhibition Centre is where you will find the Shopping Halls. Yep, hello shopping heaven!

The biggest fashion, beauty and lifestyle online and high street brands (200 brands to be exact) will be here for you to shop, shop, shop!

To boost your shopping energy, why not have a champagne pit-stop at the Bubbles Bar?! Yum!

Read more about the Shopping Halls.


St George’s Hall

With catwalk shows, exclusive interviews with experts and celebrities, and designer showrooms, it’s all happening at the beautiful St George’s Hall.

I’m excited to announce I’ll be speaking on both Friday and Sunday with some of my (incredibly talented) blogging friends. We’ll be chatting with fashion stylist and broadcaster, Antonia O’Brien, about how to break into blogging. So if you’re an aspiring blogger, you won’t want to miss this!

Hilary Alexander OBE, will also be presenting live interviews with fashion designers, and there will be designer catwalk showcases from labels such as Sorapol and Philip Armstrong. Talk about luxe!

Read more about the Designer Catwalks & Inside Fashion Talks.


Baltic Triangle

You’re spoiled for choice at the Creative Hub at Baltic Triangle, especially if you’re a fashion student.

The Creative Hub is the place you want to go to learn more about the fashion and textile industry. You’ll be immersed in an educational experience in the Imagination Rooms, which will include fashion tech and the future of fashion talks, a fashion illustration garden, and graduate fashion exhibitions.

Read more about the Creative Hub.


So many amazing venues and events to attend and lots of Liverpool to explore! I’m lucky to be a part of the blogger squad for the event, so I’m of course going to be there all three days. If you’re planning to come, make sure you try to find me and say hello, I’d love to meet you all! If you can’t make it, don’t worry, I’ll be documenting everything on my Insta stories, so make sure to follow me and keep your eyes peeled!

If you have some down time during the event, check out my Emma in the City series, where I show you some of my favourite places in Liverpool (bloggers – they are fab photo locations too, if you’re looking for somewhere to shoot!).

I’m also so excited to share this video with you! In collaboration with Liverpool BID x British Style Collective, I take you around some of the must-visit, must-shop and must-chill-at spots in Liverpool City Centre. As a wannabe movie star & presenter, being a part of this video was a dream come true for me. I hope you enjoy!

E. Xx


The British Style Collective hits Liverpool 7-9 July 2017. The fashion spectacular will take over the city for three days and is a must go-to event for fashion lovers everywhere.

Book your tickets here! Xx